Captain Morgan is a brand of flavoured (including, in Europe, some rum-flavoured "premium spirit drinks") produced by British alcohol conglomerate Diageo. It is named after the 17th-century Welsh people privateer of the Caribbean, Sir Henry Morgan.
In November 2009, the NFL banned a covert ad campaign allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donate to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration by Brent Celek of the Philadelphia Eagles.
In 2010, two US territories, Puerto Rico and the United States Virgin Islands argued over plans for Captain Morgan to move operations to the Virgin Islands for tax reasons. The matter came to a head during a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.
In 2014, Diageo Canada filed a trade dress infringement lawsuit against Heaven Hill, claiming striking similarities between the Captain Morgan character and Admiral Nelson, and that the similarity would dilute the Captain Morgan trademark. Diageo Canada won the lawsuit in 2017.
In 2020, the brand launched a new product called Captain Morgan Tiki. This new pineapple mango flavor rum is available in the United Kingdom, Australia, Czechia, and Germany.
In 2016, Diageo created special limited edition bottles to commemorate Wes Morgan captaining Leicester City F.C. to the 2015–16 Premier League title.
A technique for dislocated hip reduction is named after the pose on the bottle label which a surgeon can mimic. The Captain Morgan Technique for the Reduction of the Dislocated Hip, Gregory W. Hendey and Arturo Avila, Ann Emerg Med. 2011 Dec.
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